{"id":116,"date":"2010-09-29T22:37:00","date_gmt":"2010-09-29T22:37:00","guid":{"rendered":"https:\/\/nosmallthing.net\/main\/?p=116"},"modified":"2021-05-08T14:38:28","modified_gmt":"2021-05-08T14:38:28","slug":"remembering-names","status":"publish","type":"post","link":"https:\/\/nosmallthing.net\/main\/remembering-names\/","title":{"rendered":"Remembering Names"},"content":{"rendered":"

\"\"<\/a>\u201cVanessa\u2019s having her usual,\u201d the Starbucks\u2019 baristo shouted.<\/p>\n

I\u2019m not much of a Starbucks patron. For one thing, I don\u2019t drink coffee. But this morning, before heading downtown for the day, I didn\u2019t have time to make breakfast, and I had a Starbucks gift card in my purse. I had a vision that there was a cinnamon scone with my name on it tilted coyly on display in their glass pastry case. It was drizzled with overly-sweet white icing.<\/p>\n

\u201cVanessa\u2019s having her usual.\u201d<\/p>\n

The baristo, a tall thin man in his early twenties, wearing a black logo decorated baseball cap, repeated the order. He called down the counter to two other crew members, two women, who were even younger. They were similarly decked out in black slacks and long-sleeved button down shirts, black baseball caps and green cotton aprons.<\/p>\n

The girl closest to the coffee machine, with a fresh from the farm complexion and four piercings in one ear lobe, giggled then pulled out the appropriately sized cardboard cup.<\/p>\n

\u201cThis is the second day in a row that you remembered her name now, isn\u2019t it?\u201d she teased her co-worker.<\/p>\n

\u201cYes,\u201d he replied as she started the process of filling, frothing and flavoring Vanessa\u2019s standing order.<\/p>\n

\u201cI have a buffer of about 720 names,\u201d he went on. \u201cI am sure the names of most of the people we see all the time are in there. Somewhere.\u201d<\/p>\n

I confess I was pretty impressed with his recall. When the other girl rang up my order and deducted today\u2019s purchase from the balance on my gift card, I didn\u2019t even think about the more impressive demonstration of information retention. How did the other girl remember what Vanessa\u2019s usual was? Did she like her coffee strong or weak? Creamy? Black? Sweet?<\/p>\n

Vanessa, a short thirty-something with black and blond streaked, spiked hair, started fumbling through her handbag looking for her wallet. The big, black leather number would barely have qualified as acceptable overhead storage according to any airline\u2019s policy. She seemed happy. She looked up at the three servers and smiled. She must have been happy that the baristo remembered her name.<\/p>\n

Calling people by their name is an incredibly welcoming gesture, a small way to say, \u201cYes, you<\/strong><\/em> matter.\u201d I know that when I do appointment-setting or other types of professional phone work, I always make a point of repeating the contact\u2019s name. Even when I am just leaving a message, after I leave my phone number, I add \u201cJohn,\u201d or \u201cLorraine,\u201d or \u201cBilly Bob,\u201d … “I’m looking forward to talking with you.\u201d<\/p>\n

Seeing this short scene at the mother of all corporate controlled experience providers was really heartening. And it wasn\u2019t even about me. It wasn\u2019t even my \u201cusual\u201d that everyone seemed to know. But it got me thinking that if I did drink coffee, if I did visit a specific caf\u00e9 practically every day, like Vanessa, I imagined how happy I would be to be remembered.<\/p>\n

Hearing someone remember your name is no small thing.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cVanessa\u2019s having her usual,\u201d the Starbucks\u2019 baristo shouted. 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