{"id":2466,"date":"2016-05-16T14:39:14","date_gmt":"2016-05-16T14:39:14","guid":{"rendered":"https:\/\/nosmallthing.net\/main\/?p=2466"},"modified":"2021-05-08T14:37:30","modified_gmt":"2021-05-08T14:37:30","slug":"the-food-trucks-are-coming","status":"publish","type":"post","link":"https:\/\/nosmallthing.net\/main\/the-food-trucks-are-coming\/","title":{"rendered":"The Food Trucks Are Coming!"},"content":{"rendered":"

\"food<\/a>The food trucks are coming! The food trucks are coming!<\/p>\n

I can\u2019t imagine Paul Revere uttering those words, and yet I was filled with such excitement upon my first spotting of a food truck on Clark Street, in the heart of the business district, the other week. A sign of a revolution that has been brewing for a some time.<\/p>\n

I have long been a fan of Chopped <\/em><\/strong>and other shows on the Food Network<\/em><\/strong> and have understood the concept behind these restaurants on wheels, but it seemed other areas, like New York and California, embraced them much earlier.<\/p>\n

Of course, there are always parking bans and other legalities, which has presented challenges for restaur-preneurs, but this sighting was encouraging.<\/p>\n

Food trucks might be mobile mini versions of popular restaurants, but more likely they\u2019re the dream of some foodie that wants to make a living sharing his specialty. Not that a fully equipped drive-able kitchen is cheap, but comparatively, it is an easier way to start in the business than investing in a storefront.<\/p>\n

Like new restaurants relying on word of mouth buzz in the past, food trucks are perfectly geared for our mobile, device-oriented society. There are smart phone apps for finding them and they\u2019re easy to hear about from friends\u2019 tweets.<\/p>\n

Real time commentary (texts) or cell phone pics enable people to tell their friends about locations where they\u2019re serving or make recommendations on menu items to try.<\/p>\n

I didn\u2019t actually see these two southbound trucks on Clark Street transacting business, but, with their sighting, I expected they had spots not too far away.<\/p>\n

Food trucks often have a theme. They might feature a different ethnic cuisine (Jamaican or Mexican) or direct from the farm organic ingredients. Because of their limited space, they often have a limited selection of offerings. This is a new approach, or return to an old approach, to eating.<\/p>\n

While it\u2019s nice to have some variety, people today would actually prefer seeing a restaurant offer fewer items of what they prepare really well<\/em>.<\/p>\n

As a consumer, if you want variety, you just pick a different parking spot to visit and different menu board to peruse.<\/p>\n

I have never actually eaten a meal prepared on a truck (If the grill is not working, does the chef\/operator heat things up on the exhaust manifold?), but I like the idea.<\/p>\n

Of course, I like the idea of someone literally taking what they do to the streets.<\/p>\n

I also like the idea that the routine task of getting food is evolving.<\/p>\n

I remember how McDonald\u2019s and drive-through restaurants came of age as I was growing up.<\/p>\n

I appreciated how they offered moms an inexpensive alternative to home cooking and family friendly tables where their entire brood didn\u2019t have to behave as if they were at Sunday school.<\/p>\n

I can recall how, during my twenties and thirties, ethnic restaurants were all the rage. They offered economical alternatives to home-cooked meals that were built up from much more exotic ingredients. (That a place was BYOB didn\u2019t hurt either.)<\/p>\n

Then came carryout options and delivery service, which seemed to suit the lives of busy working adults (during the years I could have categorized myself as one).<\/p>\n

Carryout and delivery service grew up in its own niche. Now, many restaurants allow customers to order online or assemble a meal from multiple restaurants through one point of contact.<\/p>\n

And now we have food trucks. Freshly prepared, made to order meals can come to your office or park at the edge of a familiar strip mall.<\/p>\n

For the most part, I think people want to eat fresh and healthy foods, dishes made by someone that\u2019s proud to serve them.<\/p>\n

Whether about how we eat, or in another aspect of our lives, if there is a demand for something, it seems to find a way to be born. And I\u2019m happy about that!<\/p>\n

That Harold\u2019s Chicken or The Tamale Spaceship trucks might be parked on a nearby street is no small thing.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The food trucks are coming! The food trucks are coming! 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