A key teaching in sales or marketing courses is about not emphasizing the cost of something but to pitch acquiring the value of what a certain amount can buy. At a purely material level, that suggests that if you found a dollar, you can think about buying a soft drink at McDonald’s or dish soap at the dollar store. (Okay, maybe it needs to be called the Dollar-Twenty-Five Store.) You can examine this idea further by thinking about how you might feel if you had this thing. You might consider that the squeeze bottle of dish soap might mean you’d have clean dishes for the month. Think about $1.00, $5.00, $50.00 and $1000.00. If you had each amount, what might you spend it on? How might that make you feel? What might that suggest you feel grateful for?
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